Friday, October 14, 2011

Katrina Kaif beats Britney Spears as most searched celebrity

Bollywood star Katrina Kaif has becomes the world's most searched celebrity on Vuclip, the world's largest independent mobile video service.

The British Asian actor topped the charts ahead of Britney Spears, according to the Global Video Insights Report for September.

"A Bollywood star leading ahead of her global peers in mobile video searches worldwide is a testimony to the fact that mobile videos have finally taken off in India in a big way," said Salman Hussain, Vuclip's Vice President, India and Middle East.

"Each month, we see more and more Indians viewing videos on their mobile screen using not just smart phones but even basic feature phones. This calls for new strategies for advertisers, broadcasters, publishers, content aggregators, and telecom and internet companies alike," added Hussain.

The top ten global celebrities also included Hindi film actors Kareena Kapoor and Sonakshi Sinha, alongside Lindsay Lohan, Beyonce and Shakira.

Kaif was named 'Newsmaker of the Year' in 2010 after topping the chart of internet searches compiled by Yahoo! India.

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